No spoilers. In the first season finale of Mad Men , Don Draper – an ad man in 1960s New York – defines nostalgia, from the Greek, as “pain from an old wound”. He’s pitching a campaign to Kodak, who are trying to sell their slide projector wheel. Nostalgia is delicate and potent, Don says. The carousel is about evoking memories, eliciting emotion. Nostalgia and the wheel arouse “a twinge in your heart, far more powerful than memory alone”. Throughout the presentation, we see photographs of Don and his family – telling us more about their lives and their history, arousing emotions for a family at the centre of the series. A family we know that is slowly breaking apart. The wheel "isn't a spaceship, it's a time machine. It goes backwards and forwards... it takes us to a place where we ache to go again. It's not called the wheel, it's called the Carousel. It lets us travel the way a child travels - around and around, and back home again, to a plac
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